Wool is the only authentic naturally sustainable fiber that synthetics strive to emulate.

WOOL IS THE ULTIMATE RENEWABLE FIBER – With sheep grazing freely on grass. Wool grows continuously before being shorn every 9 – 12 months and returned to their pastures to grow more wool.

WOOL IS BIODEGRADABLE – Even in a landfill, wool pile will decompose leaving no harmful residues.

WOOL IS ENERGY EFFICIENT – Wool carpet reduces heating and cooling energy requirements by preventing heat loss and heat rise through floors.

WOOL HAS INNATE STAIN AND SOIL RESISTANCE – Chemical stain resistance treatments are not necessary. Wool’s unique fiber structure of overlapping microscopic scales (much like roof shingles), make it durable and hard wearing, while inhibiting dirt adhering to the fiber and giving significantly better soil release than other fibers.

WOOL IS THE MOST FORGIVING AND EASIEST FIBER TO CLEAN AND MAINTAIN – Wool does not attract lint so vacuum cleaning is easier and in wet cleaning fibers swell and release dirt particles.

WOOL IS NATURALLY SAFE – Wool is renowned for its outstanding flame resistance due to high moisture and protein content, difficult to ignite, with low flame spread and heat release properties. Wool does not melt or drip and has excellent self-extinguishing properties.

WOOL NATURALLY IMPROVES INDOOR AIR QUALITY – Wool stabilizes relative humidity by absorbing or releasing moisture during periods of high or low atmospheric humidity. If maintained, it absorbs and neutralizes airborne particles and fumes such as formaldehyde, sulphur dioxide and nitrous oxides.

WOOL CARPETS PROVIDE ALL YEAR COMFORT – Wool provides underfoot comfort. It is resistant to static build up and slips while providing excellent sound absorption and heat insulating properties.

WOOL CARPETS ARE NATURALLY CRUSH RESISTANT – The wool fiber is naturally curly which causes it to bounce back into shape when crushed.

WOOL CARPET IS HYPO-ALLERGENIC – Wool does not promote the growth of dust mites or bacteria or give off harmful emissions.

WOOL CARPET IS AFFORDABLE – Godfrey Hirst is one of the largest manufacturers of wool carpet inthe world, so it can provide an exceptional selection of value priced carpets.

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